More than 2.27 billion people use the internet (as at December 2011) – 32.7% of the world's population and 89.8% penetration in Australia. Its usage is growing at a rate of 528% with users spending more time online than watching television.*

Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media – voice, television, radio and print – complete the journey from analog to digital. At the same time, the influx of consumer technologies into the workplace will create stresses and strains on the organizations that must manage, store, protect, and dispose of all this electronic content.

The digital decade

The imperative to incorporate digital into communication activities is driven by significant and fundamental market changes and shifts:

• 'Digital' is central to everything
• Limited time (even multitasking) equals selective attention – we need clues as to what to bother with and how to limit the 'noise'
• Our communities will be key to this discovery and filtering
• Social networking has changed notions of 'privacy' and 'friendship'
• The content is all that counts, device and medium are irrelevant
• Attention shifting – any where, any time, will truly add any device
• The empowered consumer (Gen C) is broader than Gen Y
• Capturing attention will mean moving the messages to where the consumer is, not waiting to be found
• Understanding how to use community and behaviours and what this means for how you position your brand

SEMA provides a cross-channel campaign management solution that supports highly-personalised and relevant communications, delivered across a variety of interactive digital channels. Our process enables engagement optimisation, channel integration and increasing insight into the customer.

Digital integration

Customers do not limit their interactions with organisations to individual channels. There are significant challenges in delivering cross-channel integration. Digital can be the mechanism by which the major challenges of multi-channel integration can be addressed.

SEMA has mastered multi-channel integration, led by our professional team, delivering campaign and project management to solve the multi-channel environment that requires data integration, understanding of consumer behaviour, channel understanding and co-ordination of channel strategies.

Through our partner network, SEMA is proud to provide a full scope of digital services.

Email and mobile marketing

SEMA's email and mobile marketing provides our clients with an unprecedented ability to integrate email into multi-channel, multi-touch-point communications programmes or execute as a stand-alone campaign supported by ongoing management around timing, messaging, triggers and privacy.

Our email, SMS and MMS capabilities enable dynamic messaging based on behaviours identified through real-time analytics, with full response management and measurement of appropriate metrics to demonstrate success. SEMA can also implement QR codes and augmented reality for an extended and powerful mobile experience.

When speed-to-market is needed, and a return on investment is critical, SEMA provides expertise to deliver results.

eCommerce

Customer shopping habits have become device- and location-independent, with customers adopting new technologies faster than ever before – a shopper-driven revolution. SEMA can facilitate seamless sales integration by providing secure payment gateways for purchase facilitation in a single customer experience.

Social marketing and community

In this digital decade, with empowered and hyper-connected customers, to strengthen relationships there must be high engagement value, connection to social networks and value, and relevance in the context of each customers' location and activity. SEMA can deliver an intelligent data social marketing strategy.

Integrated reporting

Gaining rich insights into customer behaviour, preference and campaign success requires reporting on activity across all channels. Our closed-loop reporting means insightful, holistic and broad-reaching granular insights from which to enable on-going improvement.

The benefits

Our clients benefit from SEMA's ability to integrate digital channels into a multi-channel offering that includes mail and voice. These are united by both a single customer view and the content which drive a seamless customer experience from customer acquisition through to customer retention and advocacy.

SEMA constantly innovates to utilise digital platforms in new ways to make our clients' brands an integral and integrated part of their customers' lives.

* Internet World Stats.