Service Offering

Customer Engagement Service Offering

Functional CRM

• Churn Reduction
• Cross Sell and Upsell programmes as well as value creation and reward
• Customer Lifecycle Management
• Customer Communications Programme Development
• Effective Channel Utilisation

Functional Acquisition

• Targeting of acquired customers & profitability potential
• Best message and channel utilisation
• Data capture and insight improvement
• Recycling lost sales opportunities
• Communications programme development

Data Driven Strategy

SEMA Consulting works within granularity in market data and customer data with enrichment and augmentation data, benchmarked for performance. Through the insights that the data delivers, we are able to identify market opportunity and insight that can assist in developing customer engagement, Cost Out and Innovation strategies. Our services cover the depth of analysis required to ensure effective use of data to drive strategy.