Overview
With a core focus of running mission critical processes to drive customer acquisition, retention & growth, our Business Transformation service is an integral element to our fully integrated direct marketing business.
Extracting advantage from customer communications
SEMA’s Business Transformation is the secret weapon in the continuing struggle for more profitable customer relationships. We start with the premise that by streamlining our clients marketing and operational processes we will improve their customers experience.
Business Transformation creates success by transforming separate and unrelated data and processes like a returned address, an email, a customer support call or a payment advice into information that packs a competitive punch.
The secret is in the rigorous capturing and manipulation of data from multiple sources to create powerhouse workflows and electronic record, document and content management systems.
At the heart of the matter is our unique ability to accelerate, secure and streamline database solutions including data cleansing, database creation and database management.
We take ugly raw data and paper-based systems and transform them into bright, shiny electronic, intelligent knowledge and workflows. And SEMA won’t just stick your message out there unsupported to fend for themselves, we will handle inbound and outbound phone calling duties, capture your returning mail and turn the mail you want into an action or database. We are expert at creating systems integration to enable multi-channel campaign response and sophisticated databases.
SEMA specialises in helping you transform your data, into profitable customer-orientated outcomes.
Together all of our Business Transformation services create a formidable weapon in the battle to better manage the customer experience.
Business Transformation
"We understand that the processes surrounding your campaign are just as vital as the message itself"