Data enhancement
Knowing your customers is fundamental to meeting their needs, but how do you know what their needs are? With the right technology, skills and innovation, SEMA Business Transformation will help your organisation gather needs and ultimately know what makes them tick.
Business Transformation also provide a number of other savvy services like feature rich customer survey solutions which help clients capture better information from their customers.
Our Survey Solution is an integral part of the end-to-end SEMA Direct Marketing offering. Used as a stand alone survey toolset, or as part of a data enrichment process, the flexible structure of the survey solution allows your organisation to select the pieces that suit your needs.
The web based technology allows you to control as much of the process as you like with secure logins and self service facilities. The solution allows for a survey to be designed once and deployed in multiple channels including web, email, paper and telephone. All data collected is stored in a single database and is accessible during the entire survey lifecycle.
Our Business Transformation personnel are expert in developing both paper-electronic and pure online electronic surveys. Our surveys are more efficient as they minimise paper handling and coding errors. Surveys may be delivered by combining web, mail delivery and/or call centre CATI. SEMA surveys provide results immediately and maximise response rates by using simple online interfaces.