White papers
Below is a snapshot of our current white papers. To access them in full simply click the download prompt, and complete the registration requirement.
White paper 1
Meeting the challenge of complexity in the marketing environment - to achieve customer acquisition, retention and growth
How to achieve success in the crucial cycle of customer acquisition, retention and growth
White paper 2
Integrating communication channels - to deliver a relevant customer experience
How to address the challenge of integration of systems and actions to manage relationships effectively through inbound and outbound channels
White paper 3
Alignment of marketing and information technology - to achieve a single customer view
This paper seeks to address the reasons why so many organisations struggle to attract customers and then to build strong, lasting and valuable relationships with them. Discover the six essential steps to build a single customer view.
White paper 4
Delivering the right message, the right way - via customer centric campaign management
Marketing campaigns are becoming more and more sophisticated. Yet many marketers either do not employ tools to help them manage their campaigns or fail to leverage the full power that they may hold in their hands. Learn why so many carefully planned and executed campaigns fail to realise their anticipated returns and moreover, how to develop effective customer-centric campaign management.
White paper 5
Campaigning for profit - targeting for relevance and measuring effectiveness
In order for direct marketing campaigns to be successful, marketers must ensure that they target the right audience and quantify the results of their efforts in terms that the rest of the business understands - revenue and profit.