White papers
Below is a snapshot of our current white papers. To access them in full simply click the download prompt, and complete the registration requirement.
White paper 1
Meeting the challenge of complexity in the marketing environment - to achieve customer acquisition, retention and growth
How to achieve success in the crucial cycle of customer acquisition, retention and growth
White paper 2
Integrating communication channels - to deliver a relevant customer experience
How to address the challenge of integration of systems and actions to manage relationships effectively through inbound and outbound channels
White paper 3
Alignment of marketing and information technology - to achieve a single customer view
This paper seeks to address the reasons why so many organisations struggle to attract customers and then to build strong, lasting and valuable relationships with them. Discover the six essential steps to build a single customer view.
White paper 4
Delivering the right message, the right way - via customer centric campaign management
Marketing campaigns are becoming more and more sophisticated. Yet many marketers either do not employ tools to help them manage their campaigns or fail to leverage the full power that they may hold in their hands. Learn why so many carefully planned and executed campaigns fail to realise their anticipated returns and moreover, how to develop effective customer-centric campaign management.
White paper 5
Campaigning for profit - targeting for relevance and measuring effectiveness
In order for direct marketing campaigns to be successful, marketers must ensure that they target the right audience and quantify the results of their efforts in terms that the rest of the business understands - revenue and profit.
White paper 6
Achieving the critical balance of cost reduction and revenue uplift
Outsourcing has always been a hot topic in times of financial pressure, primarily as a mechanism to reduce internal cost to the business. Amongst the most tried and tested methods of weathering an economic storm is the combination of concentrating on core business and competencies that provide the greatest value in order to shore up and protect market share, and outsourcing the activities and processes which are not part of theorganisation’s specialist area of expertise.
White paper 7
Innovate to Recovery - Discussion Paper
In Australia we sometimes forget that our global competitiveness in resources and agriculture has ridden off the back of sustained innovation in these sectors. We now need to broaden and strengthen our innovative capacity to produce better jobs, new sources of national earnings, and more competitive positions in global markets.