Blue Star DIRECT are experts when it comes to digital marketing.

Whether you want to integrate your valuable data to Salesforce Marketing Cloud, need help building your next automated cross-channel campaign or even learn how to better understand consumer insights via reporting, our digital communications team can help.

Blue Star DIRECT consults for some of Australia’s largest brands ensuring they’re maximising their email platforms like; Salesforce Marketing Cloud or Adobe.

The solutions we provide?

  • eDM template design and implementation
  • Data migration to a single source
  • On-site extra resource to execute complex campaigns in short time frames
  • Deliver 1:1 or group platform training
  • Help you set up SFMC or Adobe accounts
  • Build automated and triggered communications
  • Set-up complex configurations (dynamic variables)
  • Recommend best practise advice
  • How to turn your consumer insights into increased engagement & revenue
  • How to link your digital to print (and back again)!

Our Cloud’s suite of integrated applications enable marketers to plan, automate, deliver and optimise data-driven interactive marketing and real time communications to drive customer engagement, increase sales and improve return on marketing investment.

Blue Star DIRECT, Adobe and Salesforce Marketing Cloud share a synergy between the approach to marketing and our own. That is, we both believe in the power of relevant and targeted marketing communications. Blue Star DIRECT can capture, cleanse and compose data from any database resulting in you executing from a single data source.

By integrating our data expertise with technologies such as Adobe and Salesforce Marketing Cloud we can fulfil our promise of delivering your message anywhere, to any device, at any time.

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I would just like to pass on our gratitude to SEMA Vic and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.

Origin Energy - Customer Fulfilment Manager

In consultation with SEMA, the newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).


We would recommend SEMA to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. SEMA offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).

Lumo Energy - Elenore Lannigan, Fulfilment Manager

During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged SEMA to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.

Go Crisis Management - Elmarie Marais

We have worked with SEMA for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and SEMA have been consistent in providing clear and accurate DM communications for our donors/customers.

Charity organisation

I have always found SEMA staff helpful and very efficient. Having several thousand files on site with SEMA means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.

Mackay Regional Council - Chris Wilesmith - Mackay Regional Council

The Examinations team had a very positive experience working with SEMA. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the SEMA team. I would recommend SEMA to other universities if they were to approach you for examination printing.

ACU - Nik Linnell – National Manager TE&R, Student Administrative Services

SEMA is your only logical choice to handle
these crucial tasks

With over three decades of experience behind us, our history of excellence makes SEMA the obvious choice. At SEMA we constantly strive to deliver better results for our clients, such as:


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