What do SEMA do?
SEMA’s role is to work with our client’s customer data to execute highly personalised direct mail, as part of a fully integrated customer experience. We decipher and consolidate customer data to glean insights that demonstrate a deep understanding of each individual customer. In turn, our clients see more engaged customers with increased lifetime value. They are less likely to churn because they feel understood and valued.
We work closely with our clients, to address the challenges they face in executing hyper-personalised and intelligent direct mail campaigns. These challenges include:
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Working with SEMA, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.
I really appreciate all the hard work you’ve done for us the past few months. I know we really push you guys but you always deliver which is fantastic
I would just like to pass on our gratitude to SEMA Vic and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.
In consultation with SEMA, the newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).
We would recommend SEMA to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. SEMA offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).
During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged SEMA to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.
We have worked with SEMA for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and SEMA have been consistent in providing clear and accurate DM communications for our donors/customers.
I have always found SEMA staff helpful and very efficient. Having several thousand files on site with SEMA means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.