CEO Blog

Alexander van der Laan
Alexander van der Laan
SEMA CEO

Marketing Accountability

Marketers might be second only to bankers as the most out-of-work professionals in this GFC. The latter were almost certainly part of the problem, but why aren’t marketers considered part of the solution?Marketer’s lack of board-level influence and the discretionary nature of marketing s... [More]
Posted by alexander
4/1/2009 at 8:06 AM

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