Loss of business due to wrong time / message and channel

Getting all three of these wrong has a telling impact on customers and the organisation. Getting two wrong still retards the outcomes being sought. Getting only one wrong probably means 10 for effort, however, the end customer will still be unforgiving and the results negatively impacted. How confident are you that your customer is willing to listen to your message? In the busy life of your customer when will they most likely be open to your message and what is the best way to get this message to them?

This is a complex problem that requires a solution compiled from simple ingredients.

Wrong time is driven from poor speed to market issues and lack of time relevance from the end customer point of view. Single Customer View and analytics help solve the wrong time component.

Wrong message – how often are messages to end customers created on an assumptive basis as distinct from a proposition that is scientifically based? SEMA develops right message solutions by underpinning the message with advanced insights into what each individual end customers specific needs are, at any particular point in their lifecycle.

Wrong channel – power to the end customer. Many organisations can still not fully support customer nominated channel preferences. Customer channel preference is a right and SEMA supports provision of the solutions that deliver this to organisations.

SEMA adopts a whole of business approach, with the needs of end customers formally in mind to develop end to end solutions that improve customer experience and campaign outcomes.