Failure to execute strategies for acquisition, retention & growth

Acquisition of new customers in order to sustain organic revenue growth represents a significant challenge for business today. Very few achieve the triple play of Acquisition, Retention and Growth and unfortunately being good at one or even two won’t cut it any more.

Many companies can identify the Strategies but are stifled in execution…”My business case has been approved, I am ready to proceed but I just cannot get the customer data and insights that I need to execute”. Functional, technical or customer complexity constraints often impinge upon an organisation’s ability to execute. Inflexible platforms, toolsets, lack of integration between ERP and CRM, product silos and multi-channel outbound and inbound communications make positive transformations challenging.

There needs to be absolute alignment and constructive symbiotic relationships formed between marketing, sales, product development, innovation, IT, finance, back of house and other business lines to really successfully achieve advanced acquisition, retention and growth outcomes. Aligning these areas cross-functionally, technically, strategically and with a singular focus on customer centricity to deliver improved commercial outcomes and customer experience is complex, time consuming and often fails to meet expectations.

Is this problem best served by a product, solution or improved processes? In many cases the answer requires a combination of all. SEMA navigates through the minefield of technologies, processes, methodologies and practices to ensure that the commercial and customer outcomes are achieved in the shortest timeframe possible.

SEMA understands that alignment of multiple business lines is complex, however, it is mandatory if improved operating results and customer experience is to be achieved. With the increasing shift in power to the consumer of your products it is imperative that strategies are operationalised rapidly, cost effectively and with an absolute commitment to process improvement, leveraging the customer data and knowledge in multiple data and knowledge warehouses and repositories.

SEMA binds the iterative needs of different business lines into operationalised plans and programs to deliver the acquisition, retention and growth objectives of our customers.

If your organisation is seeking incremental or breakthrough improvements in performance and results then SEMA is the partner that will accountably deliver the results and objectives you need to deliver shareholder and customer value.