Low ROI resulting from poor campaign management tools

There are two major objectives here – improved efficiency and improved effectiveness. Many organisations have campaign management toolsets on board and yet there is still significant room for improvement. To ensure the Marketing voice is heard in senior decision making forums it is incumbent upon us to understand with some precision how effective our campaigns are.

SEMA engineers campaign management solutions that are underpinned by the integration of marketing strategies, customer data and the campaign management cycle and processes to deliver lift in campaign outcomes. This also includes the development of sound data driven creative, multi-channel execution and use of mined granular data. We know what to measure and how to measure and report. This will enable improved budgeting, supplier management and credibility with senior management.

A 15% lift in results from campaign outcomes might be measured in the tens of millions of dollars annually for an organisation. SEMA partners with organisations to deliver these lifts in campaign effectiveness.

Managing the recurring business as usual campaigns is impacted by the large number of ad hoc acquisition and retention campaigns that an organisation must run throughout each marketing year. This requires smooth, flexible and effective toolsets and methodologies – SEMA is a partner that possesses both – yet also has the end game firmly at front of mind – outstanding campaign results.