Over 90% of CEOs in Australia said that getting closer to the customer was the most important dimension to realise their strategy over the next five years. Reconnecting, staying connected and learning how to strengthen the bonds with customers was an absolute priority using existing and new channels.*

Furthermore, these CEOs also consider the information explosion to be their greatest opportunity for developing deep customer insights for deeper engagement.

If you are looking to connect and interact through improved insight and processes, SEMA can assist you

SEMA Group is a leading business process outsourcer for marketing services and enabling information technology in Australia, providing communications management solutions to create Informational Advantage for its clients.

We help our clients manage the complexity of customer interactions by using information and technology to connect, interact and improve their engagements with their customers.

Our focus is helping our clients manage the complexity of customer interactions and support across channels for both front and back office engagements. We use campaign management processes and technologies to support relevant and personalised communication, delivered through a multitude of interactive and direct channels.

We do this through our Communications and Information Hubs:

Communications Hub

• The creation, execution and management of integrated multichannel campaigns
• A range of complexity from on-time and on-budget essential mail and fulfilment through to data driven, individualised digital engagement for e-marketing
• Outbound and inbound integration across mail, voice, e-mail, web and mobile platforms
• Campaign management, campaign and content workflow and process improvement
• Customer lifecycle management from acquisition through to retention and advocacy development

Learn more about SEMA Communications Hub...

Information Hub

• Data management from data procurement to data matching and cleansing
• Advanced analytics to include segmentation predictive analytics and campaign optimisation
• Campaign planning, tracking and reporting
• Business rule development to support event triggering
• Information management from document digitisation and archiving to improved document management workflow
• Supporting software development and integration

Learn more about SEMA Information Hub...

We provide service excellence through our professional team to ensure on-time and cost-effective delivery for campaign management, and project management through to records management, business process management and systems integration management.

By partnering with SEMA, you will be able to compete more effectively and efficiently by connecting and interacting with your customers for more relevant and integrated engagements. You will also improve your customer lifecycle and customer communications business processes to achieve cost-out efficiencies.

The complexity of consumer needs and behaviours, communication channels, technologies and process efficiencies means that an outsourced campaign management solution driven by data application and analysis can provide some certainty to deliver the targeted results. SEMA is organised to provide this to our clients. Our services and capabilities can be flexibly delivered to align with the preferred operating and business models of our customers. Outsourcing, insourcing and any mix of these models can be engineered to enable an organisation to better manage risk, intellectual property ownership, value chain and process execution.

SEMA provides communications and information management services to large- and mid-sized organisations in Australia, while we also have a specialist focus for meeting the highly-specific requirements of local, State and Federal Governments, delivered through our Government Hub. This means that we have communicated and interacted with every adult in Australia on behalf of our clients.

*IBM 2010, Insights from the Global Chief Executive Officer Study.